Overview
Northgate Estates mailed the same tired tri-fold for six years. We designed a modular brochure family — project showcases, neighborhood guides and investor sheets — that share one unmistakable visual voice while letting each property shine.
Challenge
Print budgets were tight and turnaround had to be days, not weeks. Templates needed to survive real-world handling by non-designers: long German street names, awkward portrait photos and last-minute price changes.
Approach
We built the system on a 12-column grid with generous white space, tested every layout with the longest and shortest real content, and delivered paragraph styles so strict that breaking the design is genuinely difficult.
Deliverables
- 40 print-ready template pages, A4 and square
- Cover generator with 6 layout variants
- Icon set, photo treatment guide and type scale
- Video walkthrough for the in-house team
Outcome
Listing brochures now ship in two days instead of three weeks, print costs fell by a fifth through smarter stock choices, and agents report the new pieces open doors at viewings. Need print that sells? See our UI/UX design service.
