Overview
Packlane Studio sold beautiful packaging but showed it with flat renders. We art-directed and built a mockup library covering every product they ship — cups, boxes, bottles, totes and screens — photographed and retouched for consistent light and shadow.
Challenge
Each scene had to accept any artwork size without distortion, keep file sizes manageable, and look premium at both thumbnail and billboard scale. Reflections and fabric folds were the hardest to fake convincingly.
Approach
We shot real base photography in one studio week, then rebuilt each scene with displacement-mapped smart objects so designs wrap naturally around curves and creases. A naming convention keeps all 120 files searchable.
Deliverables
- 120 mockup scenes across 8 categories
- Smart-object artwork placement in seconds
- Matching social crops for every scene
- Usage guide with lighting cheat sheet
Outcome
Product-page conversion rose after flat renders were replaced, proposal decks now take minutes to illustrate, and the kit became a standalone product with its own waiting-list launch. Explore our web design service for matching product pages.
